Updated: Feb 7, 2022
Online Reputation Management (ORM) is about monitoring and improving how you, your business or your services are viewed online. It aims to remove harmful hidden content that negatively affects your brand in order to improve your online presence.
ORM helps a business or person get rid of the negative comments or reviews about their brand on search engines.
In layman’s terms, it means analysing what a potential customer, colleague, friend, reporter, or possible investor will discover about your brand, your people, or your product/service when they perform a search online.