Updated: Feb 7
Online Reputation Management (ORM) is about monitoring and improving how you, your business or your services are viewed online. It aims to remove harmful hidden content that negatively affects your brand in order to improve your online presence.
ORM helps a business or person get rid of the negative comments or reviews about their brand on search engines.
In layman’s terms, it means analysing what a potential customer, colleague, friend, reporter, or possible investor will discover about your brand, your people, or your product/service when they perform a search online.
Why is ORM important?
The digital transformation in the past decade has made it effortless for people to find information online about any individual, group, or business; before getting associated with them. Thus, making Online Reputation Management the highest of priorities.
Negative reviews are shown to affect the overall presence of a brand and can even lead to a decline in their market share resulting in a significant loss of revenue.
This hurts their image and hampers growth. To do away with such complications, ORM has been widely used by major brands and public figures to maintain their digital well-being for the past few years.
Now, as the rest of us move our lives online, the need for ORM has expanded to a wider market. It’s no longer the domain of large international brands or high profile executives. We all must carefully consider how we, or others, present us online.
The COVID19 pandemic has forced a far wider range of businesses to restructure and
digitalize their operations, making it now essential for every business/professional to understand and realise the significance of ORM.