Updated: Feb 7
We are living in the “golden age” of the internet. Building a personal brand is easier than ever before; and vital.
Personal Branding is a personal marketing strategy to make your skills stand out from the crowd. It is a system that differentiates you from colleagues or competitors and positions your work skills as superior to others.
It’s no secret that personal branding is the key to success in today’s digital world. It has a singular power to elevate you in the eyes of others, both professionally and personally.
Read on to learn how to strategise and create your own Personal Brand.
● Define Your Target Audience
First, have a clear idea of who is your target audience?
What do they want in life? What are their biggest aspirations? What are their biggest fears? What are their biggest challenges in overcoming those fears? Where do they hang out the most?
Conduct thorough research on these questions and others like them, and then base your message on the best way you can meet their needs and expectations.
● Being Regular and Consistent
Social media is a very useful tool as you are able to present who you are, and what your message is to all of your followers. Posting a couple of times of week will get lost in millions of other posts, so ensure that you post regularly and consistently. Whatever social media strategy you choose, it's wise to stick with it as long as it works.
● Speaking to the Market
People aren’t that interested in knowing what you had for breakfast unless, of course, you’re a food blogger. When it comes to social media marketing, the goal is to keep the market informed about topics related to your business. This results in higher social media engagement as people are seeing what’s relevant to them.
● Matching the Message and Format to the Proper Network
What works on Twitter doesn’t necessarily work on LinkedIn, Instagram, Facebook or any other social media platforms. The types of messages you post should vary across networks, as well as their frequency. For example, you can post 10 to 15 times a day on Twitter and not bother anyone, but 10-15 LinkedIn, Facebook or Instagram posts might appear obnoxious. Take the time to learn and study the social media platforms you use and fit your posts to them.
● Including Social Media Follow Buttons Everywhere Possible
It's a good idea to put social media follow buttons on every page of your website or at the very least, in the emails sent to customers. Some social media platforms may even allow links to other network profiles. If you follow the above points, it will help set you up for the journey of building and developing your brand.