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Revealed: The vital importance of a great Personal Brand

Updated: Jul 18, 2019

Studies show, 56% of employers have decided not to hire a candidate based on what they have found online.



Here’s what else you should know;


  • 75% of HR departments are required to research candidates online before hiring, with 70% deep screening on social media.

  • 57% of employers are less likely to interview a candidate if they can’t find positive info about them online.

  • 75% of respondents in the US had recently googled themselves; 48% of these said the results were not positive and 30% said nothing of relevance came up

  • 56% found something that cemented a decision to do business with a person

  • 14% of online users reported something negative due to actions of other people online, of which; 21% were fired from a job, 16% did not get hired for the job they wanted, 14% did not get admission to their preferred college, 15% had their mortgage application rejected and 16% lost their health insurance




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YES Personal Brand Management (pbm) Ltd

3 New Bridge Square
Swindon SN1 1HN

United Kingdom

+44 20 3900 0087