YESpbm was born of frustration. I was sick and tired of instant "moral outrage" and cyber-bullying thinly disguised as “reviews” or “comments” affecting good businesses all over the internet.
I get it. People do bad things sometimes.
Is one mistake, or bad period in your life, supposed to define you forever though?
What if you were wrongly accused?
Mug shots, and bad reviews, unauthorised and unflattering images passed around online; bitter lovers with a Saturday night free to create fake profiles to spread lies or embarrassing truths. It all takes a toll. It can even be deadly.
I feel strongly that everyone deserves the chance to change.
To move on and to be forgiven or forgotten. To keep their privacy online and off. To run a business without fear of nasty little trolls posting overly negative, or simply fake reviews.
The worst of criminals used to be able to "pay their debt to society" and to start again, so why can’t you?
The internet makes things permanent. Today's "news" is no longer tomorrows fish and chip wrapper. There is no filter and no-one fact checking what people say about you.
This is where our crusade began. To bring some real justice back to a world obsessed with "moral outrage", naming and shaming, without giving a second thought to what happens next.
We approach each of our clients with compassion, humanity and a fresh set of eyes to develop customised, unique personal brand strategies. My team and I look forward to getting to know you…
- Aaron Banks, Founder.